Research from Jeonbuk National University Broadens Understanding of Electronic Commerce (How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance)

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Period2024.04.17

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Media coverage

  • TitleResearch from Jeonbuk National University Broadens Understanding of Electronic Commerce (How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance)
    Media name/outletInternet Daily News
    Country/TerritoryUnited States
    Date24.04.17
    PersonsDongmin Cho, Yonggu Kim
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