Researcher's Work from Jeonbuk National University Focuses on Behavioral Science (How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust)

Press/Media

Period	2023.08.24

Media coverage

Title	Researcher's Work from Jeonbuk National University Focuses on Behavioral Science (How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust)
Media name/outlet	NewsRx Science Daily
Country/Territory	United States
Date	23.08.24
URL	metabase.moreover.com/noarticleurl?type=psh&lni=6915-JTT1-JBSP-13VD-00000-00
Persons	Dongmin Cho