Seung-Woo Baek

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The effects of brand equity on consumer attitude and behavior: Food market in Vietnam
Jang, Y. S., Baek, S. W. & Kim, S. H., 2018, In: Journal of Distribution Science. 16, 1, p. 17-27 11 p.
Research output: Contribution to journal › Journal article › peer-review

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Seung-Woo Baek

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Research output

The effects of brand equity on consumer attitude and behavior: Food market in Vietnam