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Dive into the research topics where Yonggu Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 2 Journal article
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How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance
Zheng, C., Ling, S., Cho, D. & Kim, Y., 2024.06, In: Journal of Theoretical and Applied Electronic Commerce Research. 19, 2, p. 705-724 20 p.Research output: Contribution to journal › Journal article › peer-review
Open Access11 Link opens in a new tab Scopus citations -
The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model
Ling, S., Zheng, C., Cho, D., Kim, Y. & Dong, Q., 2024.04, In: Behavioral Sciences. 14, 4, 320.Research output: Contribution to journal › Journal article › peer-review
Open Access12 Link opens in a new tab Scopus citations