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Empirical investigation of the impact of overload on the discontinuous usage intentions of short video users: a stressor-strain-outcome perspective

  • Dingyu Ye*
  • , Dongmin Cho
  • , Jianyu Chen
  • , Zhengzhi Jia
  • *Corresponding author for this work
  • Jeonbuk National University
  • Sichuan Tourism University
  • Birmingham City University

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