| Original language | Korean |
|---|---|
| Journal | JOURNALOFAPECSTUDIES |
| State | Published - 2022.06.30 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Mechanisms of consumer responses to underdog companies: a global marketing perspective
- Bangwool Han
Research output: Contribution to journal › Journal article › peer-review