MuLe: Multi-Grained Graph Learning for Multi-Behavior Recommendation

  • Seunghan Lee
  • , Geonwoo Ko
  • , Hyun Je Song*
  • , Jinhong Jung*
  • *Corresponding author for this work

    Research output: Contribution to conferenceConference paperpeer-review

    Abstract

    Multi-behavior recommender systems, rapidly advancing across various domains, utilize plentiful auxiliary interactions on a variety of user behaviors to enhance recommendations for the target behavior, such as purchases. While previous methods have made strides in leveraging such interactions with advanced machine learning methods, they still face challenges in adequately using multi-faceted relationships among behaviors and handling uncertain auxiliary interactions that could potentially lead to purchases or not. In this paper, we propose MuLe (Multi-Grained Graph Learning), a novel graph-based model designed to address these limitations. We design a multi-grained graph learning strategy to capture diverse aspects of behaviors, ranging from unified to specific, and then to target-related behavior interactions. To handle uncertain interactions, we use graph attention, weighting the importance of those interactions related to the target behavior. Afterward, we use an attention mechanism to effectively aggregate diverse behavior embeddings obtained from the multi-grained graph encoders. Extensive experiments show that MuLe significantly outperforms the state-of-the-art methods, achieving improvements of up to 44.6% in HR@10 and 52.9% in NDCG@10, respectively. Our code and datasets are available at https://github.com/geonwooko/MULE.

    Original languageEnglish
    Title of host publicationCIKM 2024 - Proceedings of the 33rd ACM International Conference on Information and Knowledge Management
    PublisherAssociation for Computing Machinery
    Pages1163-1173
    Number of pages11
    ISBN (Electronic)9798400704369
    DOIs
    StatePublished - 2024.10.21
    Event33rd ACM International Conference on Information and Knowledge Management, CIKM 2024 - Boise, United States
    Duration: 2024.10.212024.10.25

    Publication series

    NameInternational Conference on Information and Knowledge Management, Proceedings
    ISSN (Print)2155-0751

    Conference

    Conference33rd ACM International Conference on Information and Knowledge Management, CIKM 2024
    Country/TerritoryUnited States
    CityBoise
    Period24.10.2124.10.25

    Keywords

    • multi-behavior recommendation
    • multi-grained graph learning
    • target-guided denoising attention

    Quacquarelli Symonds(QS) Subject Topics

    • Business & Management Studies
    • Data Science

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