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Sustainable competitive advantage through entrepreneurship, market-oriented culture, and trust

  • Jun Chul Ha
  • , Jun Woo Lee
  • , Jee Young Seong*
  • *Corresponding author for this work
  • Hanbat National University

Research output: Contribution to journalJournal articlepeer-review

Abstract

In a rapidly changing business environment, the entrepreneurship of top management is essential for the survival and sustainable development of the enterprise. Building on the view of the strategic choice theory, this study identifies the relationship between entrepreneurship, market-oriented culture, and work engagement. Data were collected from 493 employees regularly working in small and medium-sized firms in South Korea. The results of this study indicate: (1) entrepreneurship (consisting of innovation, proactiveness, and risk-taking) has a significant positive influence on market-oriented culture, (2) entrepreneurship positively affects work engagement, (3) market-oriented culture has a significant positive effect on work engagement, (4) the effects of innovation and proactiveness on work engagement are significant, controlling for market-oriented culture, showing the partial mediating effect of market-oriented culture on work engagement, and (5) CEO trust moderates the relationship between risk-taking and work engagement. Theoretical and practical implications are suggested.

Original languageEnglish
Article number3986
JournalSustainability (Switzerland)
Volume13
Issue number7
DOIs
StatePublished - 2021.04.1

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth

Keywords

  • Entrepreneurship
  • Market-oriented culture
  • Sustainable competitive advantage
  • Trust
  • Work engagement

Quacquarelli Symonds(QS) Subject Topics

  • Environmental Sciences
  • Geography
  • Computer Science & Information Systems
  • Engineering - Civil & Structural
  • Engineering - Electrical & Electronic
  • Architecture
  • Engineering - Petroleum

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