The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age

Changi Song
, Eunho Kim^*

^*Corresponding author for this work

Division of Mechanical System Engineering

Jeonbuk National University

Research output: Contribution to journal › Journal article › peer-review

4 Scopus citations

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Researchers from Jeonbuk National University Describe Findings in Behavioral Science (The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age)
Kim, E.
25.05.12
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Press/Media