UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry

Junho Choi; Byung Joon Kim; Sukyung Yoon

doi:10.1007/978-3-319-07293-7_68

UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry

Junho Choi
, Byung Joon Kim
, Sukyung Yoon

Department of Computer Science & Artificial Intelligence

Yonsei University
SK Corporation

Research output: Contribution to conference › Conference paper › peer-review

4 Scopus citations

Abstract

This paper extends the analytic framework of user experience design into the area of strategic management by adopting the VRIO framework. We adopted value-rarity-imitability-organization (VRIO) framework and applied this integrated scheme into the investigating market cases. The first case study is the analysis of competitive advantages of two successful smartphone device makers, Apple (iPhone) and Samsung (Galaxy). UX Values (attractive design, ease of use, diverse applications), Rarity (simplicity, innovative interface, ecosystem), Imitability (patent, brand identity), and Organization (UX control tower, role of CXO) are employed to analyze and compare the strategies of those two most successful smartphone makers. In the second case study we compared the UX strategies of Google and Naver in the global and local levels. Through the case studies this paper shows a strong implication that UX can be extended into the corporate resources and capability, and VRIO framework utilized for the analysis of competitive advantages for the market leadership.

Original language	English
Title of host publication	HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings
Publisher	Springer Verlag
Pages	703-710
Number of pages	8
ISBN (Print)	9783319072920
DOIs	https://doi.org/10.1007/978-3-319-07293-7_68
State	Published - 2014
Event	1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 - Heraklion, Crete, Greece Duration: 2014.06.22 → 2014.06.27

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	8527 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Country/Territory	Greece
City	Heraklion, Crete
Period	14.06.22 → 14.06.27

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Apple
Google
Naver
Samsung
Strategic management
User experience design
VRIO framework

Access to Document

10.1007/978-3-319-07293-7_68

Cite this

Choi, J., Kim, B. J., & Yoon, S. (2014). UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry. In HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings (pp. 703-710). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8527 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-07293-7_68

Choi, Junho ; Kim, Byung Joon ; Yoon, Sukyung. / UX and strategic management : A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry. HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings. Springer Verlag, 2014. pp. 703-710 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{00861c800e2e485ea83c86a5ac6463c3,

title = "UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry",

abstract = "This paper extends the analytic framework of user experience design into the area of strategic management by adopting the VRIO framework. We adopted value-rarity-imitability-organization (VRIO) framework and applied this integrated scheme into the investigating market cases. The first case study is the analysis of competitive advantages of two successful smartphone device makers, Apple (iPhone) and Samsung (Galaxy). UX Values (attractive design, ease of use, diverse applications), Rarity (simplicity, innovative interface, ecosystem), Imitability (patent, brand identity), and Organization (UX control tower, role of CXO) are employed to analyze and compare the strategies of those two most successful smartphone makers. In the second case study we compared the UX strategies of Google and Naver in the global and local levels. Through the case studies this paper shows a strong implication that UX can be extended into the corporate resources and capability, and VRIO framework utilized for the analysis of competitive advantages for the market leadership.",

keywords = "Apple, Google, Naver, Samsung, Strategic management, User experience design, VRIO framework",

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doi = "10.1007/978-3-319-07293-7\_68",

language = "English",

isbn = "9783319072920",

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booktitle = "HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings",

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Choi, J, Kim, BJ & Yoon, S 2014, UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry. in HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8527 LNCS, Springer Verlag, pp. 703-710, 1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014, Heraklion, Crete, Greece, 14.06.22. https://doi.org/10.1007/978-3-319-07293-7_68

UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry. / Choi, Junho; Kim, Byung Joon; Yoon, Sukyung.
HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings. Springer Verlag, 2014. p. 703-710 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8527 LNCS).

Research output: Contribution to conference › Conference paper › peer-review

TY - GEN

T1 - UX and strategic management

T2 - 1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014

AU - Choi, Junho

AU - Kim, Byung Joon

AU - Yoon, Sukyung

PY - 2014

Y1 - 2014

N2 - This paper extends the analytic framework of user experience design into the area of strategic management by adopting the VRIO framework. We adopted value-rarity-imitability-organization (VRIO) framework and applied this integrated scheme into the investigating market cases. The first case study is the analysis of competitive advantages of two successful smartphone device makers, Apple (iPhone) and Samsung (Galaxy). UX Values (attractive design, ease of use, diverse applications), Rarity (simplicity, innovative interface, ecosystem), Imitability (patent, brand identity), and Organization (UX control tower, role of CXO) are employed to analyze and compare the strategies of those two most successful smartphone makers. In the second case study we compared the UX strategies of Google and Naver in the global and local levels. Through the case studies this paper shows a strong implication that UX can be extended into the corporate resources and capability, and VRIO framework utilized for the analysis of competitive advantages for the market leadership.

AB - This paper extends the analytic framework of user experience design into the area of strategic management by adopting the VRIO framework. We adopted value-rarity-imitability-organization (VRIO) framework and applied this integrated scheme into the investigating market cases. The first case study is the analysis of competitive advantages of two successful smartphone device makers, Apple (iPhone) and Samsung (Galaxy). UX Values (attractive design, ease of use, diverse applications), Rarity (simplicity, innovative interface, ecosystem), Imitability (patent, brand identity), and Organization (UX control tower, role of CXO) are employed to analyze and compare the strategies of those two most successful smartphone makers. In the second case study we compared the UX strategies of Google and Naver in the global and local levels. Through the case studies this paper shows a strong implication that UX can be extended into the corporate resources and capability, and VRIO framework utilized for the analysis of competitive advantages for the market leadership.

KW - Apple

KW - Google

KW - Naver

KW - Samsung

KW - Strategic management

KW - User experience design

KW - VRIO framework

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U2 - 10.1007/978-3-319-07293-7_68

DO - 10.1007/978-3-319-07293-7_68

M3 - Conference paper

AN - SCOPUS:84903745786

SN - 9783319072920

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 703

EP - 710

BT - HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings

PB - Springer Verlag

Y2 - 22 June 2014 through 27 June 2014

ER -

Choi J, Kim BJ, Yoon S. UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry. In HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings. Springer Verlag. 2014. p. 703-710. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-07293-7_68

UX and strategic management: A case study of smartphone (Apple vs. Samsung) and search engine (Google vs. Naver) industry

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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